Rent-to-own News

Rent-to-own News - Serta offers national RTO comforter giveaway

February 5, 2010

We are very excited to announce Serta’s 1st Quarter 2010 National Marketing Event. Never before has a Mattress Manufacturer offered an event like this that gives rent-to-own dealers the opportunity to capitalize on a nationally advertised event in the mattress category.

Consumers who rent a Queen, Split Queen, King or Cal King size Serta Perfect Sleeper Mattress Set from February 4, 2010 to March 15, 2010, at participating Serta rentwn TRIB Dealers, will qualify for a FREE Serta branded Comforter. A $129 retail value. The 250 thread count comforter is available in polyester or down. This special offer will be advertised nationally by Serta, Feb. 11 through Feb. 13 and will provide a tremendous opportunity to drive traffic in participating stores.

Serta will fund the entire cost of the comforter, fulfillment and in-store Point of Purchase for this event. Rent to Own customers renting a Perfect Sleeper Queen or King mattress will receive a redemption coupon to send to the Serta fulfillment center who in turn will send the customer the size comforter to fit their Perfect Sleeper mattress.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

APRO's 2010 Legislative
Conference!

We would like to
thank our attendees
for a great success!

Watch RTOHQ Rent to Own videos on YouTube!

Featured APRO Photo:
From the APRO 2009 Convention and Buying Show: General Session Album
APRO 2009 Convention and Buying Show: General Session
View All RTO Photos
in the RTOHQ.org gallery

RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

Click the links below to download each article as a PDF

Complete issue of RTOHQ: The Magazine | January-February 2010
Download the entire January - February 2010 issue of RTOHQ: The Magazine by clicking on the link above (PDF).

The Year of the Tiger
by Kristen Card

According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.

Following the Leaders

In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.

The Keep Rate Conundrum
by Ed Winn III

Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.

Vendor Spotlight: What's in a Name?
by Neil Ferguson

These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.

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Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097