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APRO Publications
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APRO Publications - Other APRO Rent-to-Own Publications
APRO offers a wide variety of publications to help your rent-to-own business—some available to APRO members only at no charge. Many of these publications have been updated recently and reflect the marketing, advertising, legal and financial analysis specific to the rent-to-own industry.
These reports were written by some of the leading RTO and marketing experts in the country and are crucial to your business’ growth, profitability and legal protection. Many of these publications are available for downloading through RTOHQ’s APRO member/E-Communities section. Simply log in to the APRO member site to access the documents.
If you have questions regarding the APRO publications listed below, please contact Laurie Hill by e-mail or by calling 800/204-2776, ext. 103.
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | January-February 2010
The Year of the Tiger According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.
In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.
The Keep Rate Conundrum Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.
Vendor Spotlight: What's in a Name? These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |