 APRO: The Official Voice of the Rent to Own Industry
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Rent-to-own franchises - Premier Home Furnishings
Jim Schebler (info@premierhomefurnishings.net) P.O. Box 244 Lightfoot, VA 23090 800/277-3643; fax 757/258-9262 www.premierhomefurnishings.net
Type of rent-to-own business: Furniture
Company-owned stores: 0
Franchise-owned stores: 7
Expansion plans: The eventual goal is to be licensed or have the ability to franchise in all 50 states.
Type of franchise owner they’re looking for: Someone who thinks innovatively, with a strong background in either RTO or the retail furniture market.
Why they’re different: Being new, the company is hungry and eager to work with potential franchises. Being part of an experienced team of the Premier family, these are people you want to have in your corner.
What they’ll do for you: Everything—but only if you want them to. President Jim Schebler offers an example: “We have advertising people for your store, but you don’t have to use them. If you want to use sombody else for your advertising, then you have got the opportunity to use them.” Schebler says that “there’s only one way to make a McDonald’s burger,” but at Premier, “we offer a little bit more freedom while giving good guidelines to follow and quality control guidelines, which is key for us. These are guidelines, but each operator still has the right, the opportunity and the freedom to run the business as they see fit.”
License master franchise rights: Yes
Selling primary multiple store location agreements: Yes
Selling franchise agreements for just one store: Yes
Active franchisee advisory board: No. There is a marketing advisory board and a purchasing board.
Net worth of candidate: Like Premier Rental-Purchase, it theoretically can be zero, because they use SBA funding and guidelines.
Franchise fees: $35,000
Royalties: 3 percent
Advertising co-op: $100 per month per location
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Premier Home Furnishings |
APRO's 2010 Legislative
Conference!
We would like to
thank our attendees for a great success! 
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | January-February 2010
The Year of the Tiger According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.
In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.
The Keep Rate Conundrum Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.
Vendor Spotlight: What's in a Name? These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |