 APRO: The Official Voice of the Rent to Own Industry
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Rent-to-own franchises - Premier Home Furnishings
Jim Schebler (info@premierhomefurnishings.net) P.O. Box 244 Lightfoot, VA 23090 800/277-3643; fax 757/258-9262 www.premierhomefurnishings.net
Type of rent-to-own business: Furniture
Company-owned stores: 0
Franchise-owned stores: 7
Expansion plans: The eventual goal is to be licensed or have the ability to franchise in all 50 states.
Type of franchise owner they’re looking for: Someone who thinks innovatively, with a strong background in either RTO or the retail furniture market.
Why they’re different: Being new, the company is hungry and eager to work with potential franchises. Being part of an experienced team of the Premier family, these are people you want to have in your corner.
What they’ll do for you: Everything—but only if you want them to. President Jim Schebler offers an example: “We have advertising people for your store, but you don’t have to use them. If you want to use sombody else for your advertising, then you have got the opportunity to use them.” Schebler says that “there’s only one way to make a McDonald’s burger,” but at Premier, “we offer a little bit more freedom while giving good guidelines to follow and quality control guidelines, which is key for us. These are guidelines, but each operator still has the right, the opportunity and the freedom to run the business as they see fit.”
License master franchise rights: Yes
Selling primary multiple store location agreements: Yes
Selling franchise agreements for just one store: Yes
Active franchisee advisory board: No. There is a marketing advisory board and a purchasing board.
Net worth of candidate: Like Premier Rental-Purchase, it theoretically can be zero, because they use SBA funding and guidelines.
Franchise fees: $35,000
Royalties: 3 percent
Advertising co-op: $100 per month per location
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Premier Home Furnishings |
APRO's 2011 Dave Egan Legislative Conference
May 2-4, Washington, DC
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | July-August 2010
David Lane, APRO's 2010 Employee of the Year by Murlin Evans David Lane, an Indiana-based Premier Rental-Purchase employee, is known for many selfless deeds that help his community and inspire his company.
by Murlin Evans Louise Brown has been a BestWay Rent-To-Own customer in Virginia for 20 years—and her passion for helping those in need runs deep. "I've always believed that if you take care of others, they'll take care of you."
by Kristen Card With a combined 153 years of service to the rent-to-own industry, the APRO staff makes hard work seem easy. Meet the modestly sized group of professionals—plus a real "fat cat"—who work on your behalf.
by Ed Winn III There is a growing movement to "nudge" consumers' behavior. Consider it a subtle attack on the flank of individual freedom that, if allowed to develop unchecked, could set its sights on rent-to-own. It if does, the results for rental dealers will not be pretty. A recap of the highlights at APRO's 2010 Rent-to-Own Convention and Trade Show, held July 19–22 in Louisville, Kentucky. In addition to learning, purchasing and socializing, rental dealers and vendors gathered to celebrate the association's 30th anniversary.
Cover illustration by Dave Cutler
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |